Youku Inc. (NYSE: YOKU)

Youku Inc. operates as an Internet television company in the People’s Republic of China. Its Internet television platform enables consumers to search, view, and share video content across various devices. The company’s services for users comprise online video content library consisting primarily of professionally produced content, including television serial dramas, movies, current event reports, variety shows, and music videos. It also provides guided user-generated content through Youku Paike and Youku Niuren programs; and produces a range of content, such as reality shows, interviews, and variety shows under Youku Originals brand. The company offers online advertising services to various advertising companies operating in fast moving consumer goods, information technology services, automobile manufacturing, electronics, telecommunications, financial services, e-commerce, and online game industries. The company’s products and services for advertisers and customers comprise online advertising services, such as in-video, display, sponsorship, and other forms of advertisements. Youku Inc. sells its products and services at youku.com.

To analyze Youku’s stock for potential trading opportunities, please take a look at the 1-year chart of YOKU (Youko, Inc.) below with my added notations:

The main price level to watch on YOKU is $20. Not only can you see the $20 support (navy) from January until July, but $20 was also resistance back in December. In addition to the $20 level, there is also a potential level of support at $15 (red) if the stock should fall there and a higher level of resistance at $25 (green).

The Tale of the Tape: Now that YOKU has broken below $20, the stock should continue lower overall. A short position could be placed on a rally back up to the $20 resistance, or a long play could be made on a break above $20 if that should happen.

Before making any trading decision, decide which side of the trade you believe gives you the highest probability of success. Do you prefer the short side of the market, long side, or do you want to be in the market at all? If you haven’t thought about it, review the overall indices themselves. For example, take a look at the S&P 500. Is it trending higher or lower? Has it recently broken through a key resistance or support level? Making these decisions ahead of time will help you decide which side of the trade you believe gives you the best opportunities.

No matter what your strategy or when you decide to enter, always remember to use protective stops and you’ll be around for the next trade. Capital preservation is always key!

Good luck!

Christian Tharp, CMT