Youku Tudou Inc. (NYSE: YOKU)

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Youku Tudou, Inc. operates as an Internet television company in the Peoples Republic of China. Its Internet television platform enables consumers to search, view, and share video content across various devices. The company’s services for users comprise online video content library consisting primarily of professionally produced content, including television serial dramas, movies, current event reports, variety shows, and music videos. It also provides guided user-generated content through Youku Paike and Youku Niuren programs; and produces a range of content, such as sponsored Web serial dramas, reality shows, interviews, and variety shows under Youku Originals brand. The company’s other services for users include online video search and discovery; online community services; and wireless video, iPhone channels and iPad, and P2P downloadable software client services. The company’s products and services for advertisers and customers comprise online advertising services, such as in-video, display, sponsorship, and other forms of advertisements; targeting solutions and viral video advertisements. Youku Inc. sells its products and services at youku.com. Youku Tudou Inc. was founded in 2005 and is headquartered in Beijing, the Peoples Republic of China.

Before discussing potential trading opportunities, please take a look at the 1-year chart of YOKU (Youku Tudou, Inc.) below with my added notations:

1-year chart of YOKU (Youku Tudou, Inc.)

Over the last year YOKU has commonly found support at the $16 level (green). The stock has also been trending lower (blue) since March even though the overall market has moved higher during that period of time. This down trend would seem to imply that YOKU is gearing up for a break of support, which the stock did end up doing earlier this week (red).

The Tale of the Tape: YOKU has broken its level of support at $16 and the stock should be moving lower. A short position could be entered on a rise back up to $16 with a stop placed above that level. If the stock breaks back above $16 a long trade could be made with a stop below the level of entry.

Before making any trading decision, decide which side of the trade you believe gives you the highest probability of success. Do you prefer the short side of the market, long side, or do you want to be in the market at all? If you haven’t thought about it, review the overall indices themselves. For example, take a look at the S&P 500. Is it trending higher or lower? Has it recently broken through a key resistance or support level? Making these decisions ahead of time will help you decide which side of the trade you believe gives you the best opportunities.

No matter what your strategy or when you decide to enter, always remember to use protective stops and you’ll be around for the next trade. Capital preservation is always key!

Good luck!

Christian Tharp, CMT