Crocs, Inc. and its subsidiaries engage in the design, development, manufacture, marketing, and distribution of footwear, apparel, and accessories for men, women, and children in the Americas, Europe, and Asia. The company primarily offers casual and athletic shoes, and shoe charms. It designs and sells a range of footwear and accessories that utilize its proprietary closed cell-resin, called Croslite. The company’s footwear products include boots, sandals, sneakers, mules, and flats. It also provides footwear products for the healthcare, service/hospitality, and airline markets; and general foot care and diabetic needs markets, as well as offers ethylene vinyl acetate footwear, sandals, and printed apparel for the beach, action, and adventure markets; and snap-on charms. The company sells its products through the United States and international retailers and distributors, as well as directly to end-user consumers through its company-operated retail stores, outlets, kiosks, and Web stores primarily under the Crocs Work, Crocs Rx, Ocean Minded, and Jibbitz brand names.
To analyze Croc’s stock for potential trading opportunities, please take a look at the 1-year chart of SMBL (Smart Balance, Inc.) below with my added notations:
From May until October CROX was trading within a large range from $14 up to $18. The $14 support (green) from July was also tested back in December. However, at the end of October CROX broke below that $14 level, which was also a new 52-week low for the stock. Now that the stock has rallied back up from its November low, the $14 level should act as resistance like it did a week or so ago.
The Tale of the Tape: CROX has an important level at $14. Any rallies up to $14 would provide an opportunity to short the stock. A break back above $14 should mean higher prices for the stock and could be a good long trade.
Before making any trading decision, decide which side of the trade you believe gives you the highest probability of success. Do you prefer the short side of the market, long side, or do you want to be in the market at all? If you haven’t thought about it, review the overall indices themselves. For example, take a look at the S&P 500. Is it trending higher or lower? Has it recently broken through a key resistance or support level? Making these decisions ahead of time will help you decide which side of the trade you believe gives you the best opportunities.
No matter what your strategy or when you decide to enter, always remember to use protective stops and you’ll be around for the next trade. Capital preservation is always key!
Christian Tharp, CMT