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Under Armour, Inc. engages in the design, development, marketing, and distribution of apparel, footwear, and accessories for men, women, and youth worldwide. The company offers its apparel in three fit types: compression, fitted, and loose that are designed to be worn in hot, cold, and changing temperatures. Its footwear products include football, baseball, lacrosse, softball and soccer cleats, as well as slides, performance training footwear, running footwear, basketball footwear, and hunting boots for athletes. The company’s accessories comprise baseball batting, football, golf, and running gloves; and licensees offer socks, team uniforms, baby and kids’ apparel, eyewear, and custom-molded mouth guards, as well as hats and bags. Under Armour, Inc. sells its products primarily under the UA and UNDER ARMOUR brands through wholesale channels, which include independent and specialty retailers, institutional athletic departments, leagues and teams, national and regional sporting goods chains, and department store chains.
To analyze Armour’s stock for potential trading opportunities, please take a look at the 1-year chart of UA (Under Armour, Inc.) below with my added notations:
UA had held a strong level of support at $45 (navy) from March through July before rallying to its September peak. Since then, the stock has been selling off and has recently fallen below the $50 level (brown). Now, it would appear that UA is on the way back down to the old $45 support.
The Tale of the Tape: UA is currently trading between its level of $45 and $50. A long trade could be made at $45 or on a break back above $50. A short trade could be made at $50 or on a break below $45.
Before making any trading decision, decide which side of the trade you believe gives you the highest probability of success. Do you prefer the short side of the market, long side, or do you want to be in the market at all? If you haven’t thought about it, review the overall indices themselves. For example, take a look at the S&P 500. Is it trending higher or lower? Has it recently broken through a key resistance or support level? Making these decisions ahead of time will help you decide which side of the trade you believe gives you the best opportunities.
No matter what your strategy or when you decide to enter, always remember to use protective stops and you’ll be around for the next trade. Capital preservation is always key!
Christian Tharp, CMT