Steven Madden, Ltd., together with its subsidiaries, designs, sources, markets, and sells fashion-forward name brand and private label footwear for women, men, and children. It offers wholesale footwear under the Steve Madden Women’s, Madden Girl, Steve Madden Men’s, Steven, l.e.i., Elizabeth and James, Olsenboye, Stevies, Big Buddha Shoes, Madden, Betsey Johnson shoes, Report, and Superga to department stores, mid-tier department stores, better specialty stores, and independently owned boutiques in the United States. The company also provides wholesale handbags and accessories under the Daisy Fuentes, Olsenboye, Steve Madden, Steven by Steve Madden, Betsey Johnson, Betseyville, and Big Buddha brand names, as well as sells cold weather accessories, fashion scarves, wraps, and other trend accessories primarily under the Cejon and Steve Madden brand names to department stores and specialty stores. In addition, the company licenses its Steve Madden and Steven by Steve Madden trademarks for use in connection with the manufacturing, marketing, and sale of cold weather accessories, sunglasses, eyewear, outerwear, bedding, hosiery and women’s fashion apparel, jewelry, and luggage, as well as licenses Betsey Johnson and Betseyville trademarks for sale of apparel, jewelry, swimwear, eyewear, watches, fragrances, and outerwear.
To review Madden’s stock, please take a look at the 1-year chart of SHOO (Steven Madden, Ltd.) below with my added notations:
SHOO has rallied higher since bottoming back in July, and for the entire year the stock has formed a 52-week high resistance level at $45 (blue). A few weeks ago SHOO broke through that resistance on route to a new 52-week high. A pull back to that $45 level could provide a nice long entry on the stock.
The Tale of the Tape: SHOO broke out to a new 52-week high. A long trade could be made at $45 with a stop placed below that level. A break below $45 would negate the forecast for a move higher.
Before making any trading decision, decide which side of the trade you believe gives you the highest probability of success. Do you prefer the short side of the market, long side, or do you want to be in the market at all? If you haven’t thought about it, review the overall indices themselves. For example, take a look at the S&P 500. Is it trending higher or lower? Has it recently broken through a key resistance or support level? Making these decisions ahead of time will help you decide which side of the trade you believe gives you the best opportunities.
No matter what your strategy or when you decide to enter, always remember to use protective stops and you’ll be around for the next trade. Capital preservation is always key!
Christian Tharp, CMT