Bazaarvoice Inc (NASDAQ: BV)

Bazaarvoice, Inc. provides various social commerce solutions in the United States and internationally. The company offers its solutions through Bazaarvoice conversations platform, a software-as-a-service platform that enable clients to capture, display, and analyze online word of mouth, including consumer-generated ratings and reviews, questions and answers, stories, recommendations, photographs, videos, and other content about clients brands, products, or services. It also provides Bazaarvoice connections solutions, such as BrandVoice, which enables brands to enter into distribution relationships allowing them to display review content on retail Websites within the network; and BrandAnswers that allows brands to interact directly with consumers on retail Websites within the network to answer questions and provide suggestions on alternative products. In addition, the company offers Bazaarvoice analytics solutions, including Intelligence solution that allows clients to derive market, consumer, and product insights from the underlying data collected on their behalf through Bazaarvoice conversations platform; and Workbench Analytics solution, which allows to generate reports highlighting simple rating trends, text analysis, and product and service issue identification, as well as perform self-service administration. Further, it provides Bazaarvoice media solution that creates connections between consumers by inserting their authentic opinions into advertising campaigns, and creating relevant and targeted ads.

To review Bizaarvoice’s stock, please take a look at the 1-year chart of BV (Bazaarvoice, Inc.) below with my added notations:

1-year chart of BV (Bazaarvoice, Inc.)

BV had been selling off consistently since hitting it’s top of $20 back in June. Over the last (5) months though, the stock has moved into a common pattern known as a rectangle. Rectangle patterns form when a stock gets stuck bouncing between a horizontal support and resistance. A minimum of (2) successful tests of the support and (2) successful tests of the resistance will give you the pattern. BV’s rectangle pattern has formed an $8 resistance (blue) and a $6.50 support (red).

The Tale of the Tape: BV has formed a rectangle pattern. The possible long positions on the stock would be either on a pullback to $6.50, or on a breakout above $8. The ideal short opportunity would be on a break below $6.50, or on a test of $8 again.

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Before making any trading decision, decide which side of the trade you believe gives you the highest probability of success. Do you prefer the short side of the market, long side, or do you want to be in the market at all? If you haven’t thought about it, review the overall indices themselves. For example, take a look at the S&P 500. Is it trending higher or lower? Has it recently broken through a key resistance or support level? Making these decisions ahead of time will help you decide which side of the trade you believe gives you the best opportunities.

No matter what your strategy or when you decide to enter, always remember to use protective stops and you’ll be around for the next trade. Capital preservation is always key!

Good luck!

Christian Tharp, CMT