Green Mountain Coffee Roasters, Inc. engages in the specialty coffee and coffeemaker businesses in the United States and Canada. It sources, produces, and sells approximately 225 varieties of coffee, cocoa, teas, and other beverages in K-Cup and Vue single serve packs; and coffee in traditional packaging, including whole bean and ground coffee selections in bags, and ground coffee in fractional packs. The company sells these products to supermarkets, club stores, and convenience stores; restaurant and hospitality industries; and office coffee distributors, as well as directly to consumers through its Website. It also sells at-home and away-from-home single cup brewers; accessories; brewing equipment; and coffee, tea, hot cocoa, and other beverages in single serve packs to retailers, department stores, and mass merchandisers, as well as directly to consumers. In addition, the company produces and sells other specialty beverages, including hot apple ciders, hot and iced teas, iced coffees, iced fruit brews, hot cocoa, and other dairy-based beverages in single serve packs. Green Mountain Coffee Roasters, Inc. was founded in 1981 and is based in Waterbury, Vermont.
To review Green Mountain’s stock, please take a look at the 1-year chart of GMCR (Green Mountain Coffee Roasters, Inc.) below with my added notations:
After trading sideways for about (3) months, GMCR formed a solid resistance at $82 (green). That previous resistance was a 52-week high breakout when the stock broke up through it, and now it should act as support if the stock were to pull back down to it. In addition, the stock has been climbing a long trendline of support (blue) since January. If GMCR were to fall below $82, that trendline would be the next major level of support.
The Tale of the Tape: GMCR has a potential $82 level of support and uptrend line to watch. A long trade could be made on a pullback down to $82. A break below that level would bring the up trending support into focus for the next long trade.
Would you like assistance in making your TBS trades? If so, email me at Christian@yolopub.com and let’s talk about working together one on one!
Before making any trading decision, decide which side of the trade you believe gives you the highest probability of success. Do you prefer the short side of the market, long side, or do you want to be in the market at all? If you haven’t thought about it, review the overall indices themselves. For example, take a look at the S&P 500. Is it trending higher or lower? Has it recently broken through a key resistance or support level? Making these decisions ahead of time will help you decide which side of the trade you believe gives you the best opportunities.
No matter what your strategy or when you decide to enter, always remember to use protective stops and you’ll be around for the next trade. Capital preservation is always key!
Christian Tharp, CMT