Trulia Inc (NYSE: TRLA)

Trulia, Inc. provides tools to research homes and neighborhoods for consumers through Web and mobile applications. The company, through its tools, also enables real estate professionals to market their listings. It provides subscription and free products for real estate professionals, as well as sells display media advertising. In addition, the company offers information on schools, crime, neighborhood amenities, home values, and other communities. It serves buyers, sellers, and renters. The company was formerly known Realwide, Inc. and changed its name to Trulia, Inc. in September 2005. Trulia, Inc. was founded in 2005 and is headquartered in San Francisco, California.

To review a current H&S pattern on Trulia’s stock, please take a look at the 1-year chart of TRLA (Trulia, Inc) below with my added notations:

1-year chart of TRLA (Trulia, Inc)

TRLA had rallied from a low of $15 last November to a peak of $52.50 in September. Over the last 3 months the stock had created a very important “neckline” of support at $40 (blue). Above the neckline you will notice the H&S pattern itself (green). Confirmation of the H&S occurred earlier last week when TRLA broke its $40 “neckline”. So, the stock should be moving lower overall from here.


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The Tale of the Tape: After rallying higher for (10) months, TRLA confirmed a head & shoulders pattern. A short trade could be entered on any rallies up to or near the $40 area. A significant break back above $40 could negate the forecast for a move lower.

Before making any trading decision, decide which side of the trade you believe gives you the highest probability of success. Do you prefer the short side of the market, long side, or do you want to be in the market at all? If you haven’t thought about it, review the overall indices themselves. For example, take a look at the S&P 500. Is it trending higher or lower? Has it recently broken through a key resistance or support level? Making these decisions ahead of time will help you decide which side of the trade you believe gives you the best opportunities.

No matter what your strategy or when you decide to enter, always remember to use protective stops and you’ll be around for the next trade. Capital preservation is always key!

Good luck!

Christian Tharp, CMT

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