Groupon, Inc. operates as a local commerce marketplace that connects merchants to consumers by offering goods and services at a discount in North America and internationally. The company also offers deals on products for which it acts as the merchant of record. It offers deals in various categories, including food and drink, events and activities, beauty and spa, fitness, health, home and auto, shopping, and education. The company emails its subscribers discounted offers on goods, services, and travel targeted by location, purchase history, and personal preferences. It also enables its customers to access its deals directly through its Website and mobile applications.
To review Groupon’s stock, please take a look at the 1-year chart of GRPN (Groupon, Inc.) below with my added notations:
Over the last 12 months GRPN has consistently moved higher, although it has been pulling back since September. During its uptrend that stock has formed a key trendline of support. Always remember that any (2) points can start a trendline, but it’s the 3rd test and beyond that confirm its importance. GRPN’s trendline seems to be important since it has been tested on 3 different occasions.
Join our new Linkedin Group by clicking the link below:
The Tale of the Tape: GRPN has created a trendline of support over the last year. A long position could be entered on a pullback to that trendline, which is approaching $9, with a stop placed below that level. A short position could be entered if GRPN were to break the trend line support.
Before making any trading decision, decide which side of the trade you believe gives you the highest probability of success. Do you prefer the short side of the market, long side, or do you want to be in the market at all? If you haven’t thought about it, review the overall indices themselves. For example, take a look at the S&P 500. Is it trending higher or lower? Has it recently broken through a key resistance or support level? Making these decisions ahead of time will help you decide which side of the trade you believe gives you the best opportunities.
No matter what your strategy or when you decide to enter, always remember to use protective stops and you’ll be around for the next trade. Capital preservation is always key!
Christian Tharp, CMT
Follow me on Twitter: @cmtstockcoach