PVH Corp. operates as an apparel company in the United States and internationally. It engages in the design, marketing, and retail of branded dress shirts, neckwear, sportswear, footwear, athletic apparel, body wear, eyewear, sun wear, watches, handbags, men’s tailored clothing, men’s dress furnishings, accessories, women’s dresses and suits, socks, small leather goods, fragrances, home and bedding products, bathroom accessories, and luggage. The company offers its products under the own brands, such as Calvin Klein and Tommy Hilfiger, as well as Van Heusen, IZOD, Bass, ARROW, and Eagle; and licensed brands comprising Geoffrey Beene, Kenneth Cole New York, Kenneth Cole Reaction, Sean John, JOE Joseph Abboud, MICHAEL Michael Kors, Michael Kors Collection, Chaps, Donald J. Trump Signature Collection, DKNY, Elie Tahari, Nautica, Ted Baker, J. Garcia, Claiborne, Robert Graham, U.S. POLO ASSN., Ike Behar, Axcess, Jones New York, and John Varvatos. It also licenses its own brands over a range of products.
To review PVH’s stock, please take a look at the 1-year chart of PVH (PVH Corp.) below with my added notations:
After having a rough summer, PHV rebounded nicely throughout the fall. Over that period of time, the stock had also created a strong level of resistance at $135 (blue), which constituted a 52-week high resistance. A break through that level would most likely mean higher prices for the stock. As you can see from the chart, PVH finally broke higher earlier this week.
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The Tale of the Tape: PVH broke out to a new 52-week high. A long trade could be made at $135 with a stop placed below that level. A break back below $135 would negate the forecast for a continued move higher.
Before making any trading decision, decide which side of the trade you believe gives you the highest probability of success. Do you prefer the short side of the market, long side, or do you want to be in the market at all? If you haven’t thought about it, review the overall indices themselves. For example, take a look at the S&P 500. Is it trending higher or lower? Has it recently broken through a key resistance or support level? Making these decisions ahead of time will help you decide which side of the trade you believe gives you the best opportunities.
No matter what your strategy or when you decide to enter, always remember to use protective stops and you’ll be around for the next trade. Capital preservation is always key!
Christian Tharp, CMT
Follow me on Twitter: @cmtstockcoach