Ann Inc (NYSE: ANN)

ANN Inc., through its subsidiaries, engages in the retailing of women’s apparel, shoes, and accessories under the Ann Taylor and LOFT brands. As of August 3, 2013, it operated 1,007 stores comprising 275 Ann Taylor stores, 105 Ann Taylor Factory stores, 525 LOFT stores, and 102 LOFT Outlet stores in 47 states, the District of Columbia, Puerto Rico, and Canada. The company also sells its products through operating and, as well as through phone. The company was formerly known as AnnTaylor Stores Corporation and changed its name to ANN Inc. in March 2011. ANN Inc. was founded in 1954 and is headquartered in New York, New York.

To review ANN’s stock, please take a look at the 1-year chart of ANN (ANN, Inc.) below with my added notations:

1-year chart of ANN (ANN, Inc.)

Over the last year ANN has consistently moved higher. Since May the stock has formed a trend line of support (blue) that it has been bouncing on top of. Always remember that any (2) points can start a trend line, but it’s the 3rd test and beyond that confirm its importance. ANN’s trend line seems to be important now that it has been tested 4 times dating back to May.


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The Tale of the Tape: ANN has created a trend line of support over the last 8 months. A long position could be entered on a pullback to that trend line, which is currently sitting right under 35, with a stop placed below that level. A short position could be entered if ANN were to break the trend line support.

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Before making any trading decision, decide which side of the trade you believe gives you the highest probability of success. Do you prefer the short side of the market, long side, or do you want to be in the market at all? If you haven’t thought about it, review the overall indices themselves. For example, take a look at the S&P 500. Is it trending higher or lower? Has it recently broken through a key resistance or support level? Making these decisions ahead of time will help you decide which side of the trade you believe gives you the best opportunities.

No matter what your strategy or when you decide to enter, always remember to use protective stops and you’ll be around for the next trade. Capital preservation is always key!

Good luck!

Christian Tharp, CMT

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