Guess?, Inc. designs, markets, distributes, and licenses lifestyle collections of contemporary apparel and accessories for men, women, and children that reflect the American lifestyle and European fashion sensibilities. The company’s clothing collection includes jeans, pants, skirts, dresses, shorts, blouses, shirts, jackets, knitwear, and intimate apparel. Guess?, Inc. also grants licenses to manufacture and distribute a range of products that complement its apparel lines, including eyewear, watches, handbags, footwear, kids’ and infants’ apparel, leather apparel, swimwear, fragrance, jewelry, and other fashion accessories.
Please take a look at the 1-year chart of GES (Guess, Inc.) below with my added notations:
GES has held a very important level of support at $27 (purple) since August of last year. No matter what the market has done lately, GES has not broken $27. Now, the stock has approached $27 again and that might provide another bounce higher. However, the stock’s recent lagging of the overall market could be setting the stock up for an eventual breakdown.
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The Tale of the Tape: GES has a key level of support at $27. A trader could enter a long position at $27 with a stop placed under the level. If the stock were to break below the support, a short position would be recommended instead.
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Stock Trading & Investing for Everyone
Before making any trading decision, decide which side of the trade you believe gives you the highest probability of success. Do you prefer the short side of the market, long side, or do you want to be in the market at all? If you haven’t thought about it, review the overall indices themselves. For example, take a look at the S&P 500. Is it trending higher or lower? Has it recently broken through a key resistance or support level? Making these decisions ahead of time will help you decide which side of the trade you believe gives you the best opportunities.
No matter what your strategy or when you decide to enter, always remember to use protective stops and you’ll be around for the next trade. Capital preservation is always key!
Christian Tharp, CMT
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