Trulia Inc (NYSE: TRLA)

Trulia, Inc. provides tools to research homes and neighborhoods for consumers through Web and mobile applications. The company, through its tools, also enables real estate professionals to market their listings. It provides subscription and free products for real estate professionals, as well as sells display media advertising. In addition, the company offers information on schools, crime, neighborhood amenities, home values, and other communities. It serves buyers, sellers, and renters. The company was formerly known Realwide, Inc. and changed its name to Trulia, Inc. in September 2005. Trulia, Inc. was founded in 2005 and is headquartered in San Francisco, California.

To review Trulia’s stock, please take a look at the 1-year chart of TRLA (Trulia, Inc.) below with my added notations:

1-year chart of TRLA (Trulia, Inc.)

TRLA had been trading sideways for the last 3-4 months. Over that period of time the stock had formed a somewhat clear resistance level at $36 (red). In addition, TRLA had also created a strong level of support near $29 (green). At some point the stock had to break one of those two levels created by the rectangle pattern, and yesterday the stock broke resistance. The stock should now be making a run at the prior $40 level (blue).


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The Tale of the Tape: TRLA had a level of resistance at $36 and yesterday the stock broke that resistance. The ideal long opportunity would be on a pullback down to or near that previous $36 level. On the other hand, one would want to enter a short position on a break back above the $36 level.

Before making any trading decision, decide which side of the trade you believe gives you the highest probability of success. Do you prefer the short side of the market, long side, or do you want to be in the market at all? If you haven’t thought about it, review the overall indices themselves. For example, take a look at the S&P 500. Is it trending higher or lower? Has it recently broken through a key resistance or support level? Making these decisions ahead of time will help you decide which side of the trade you believe gives you the best opportunities.

No matter what your strategy or when you decide to enter, always remember to use protective stops and you’ll be around for the next trade. Capital preservation is always key!

Good luck!

Christian Tharp, CMT

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