Coach, Inc. provides luxury accessories and lifestyle collections for women and men in the United States and internationally. It offers handbags, money pieces, wristlets, rings, charms, and cosmetic cases for women; and business cases, computer bags, messenger-style bags, totes, wallets, card cases, and belts, as well as time management and electronic accessories for men. The company also provides wearables, such as outerwears, gloves, scarves, and hats; jewelry comprising bracelets, necklaces, rings, and earrings made with sterling silver, leather, and non-precious metals; travel bags, including luggage, travel kits, and valet trays; fragrances comprising eau de perfume spray, eau de toilette spray, purse spray, and body lotion for women; and fragrances for men, as well as footwear, watches, and sunglasses.
Take a look at the 1-year chart of Coach (NYSE: COH) with the added notations:
COH has been trading basically sideways for the last 4 months. You will notice that during that time the stock has found support at $33 (blue) whenever that level has been approached. Now the stock is almost there again. A bounce from that level should lead to a run up to the common resistance area at $36 (red).
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The Tale of the Tape: COH has a key level of support at 33. A trader could enter a long position at $33, or on a break above $36, with a stop placed under the level. If the stock were to break below $33 a short position could be entered instead.
Before making any trading decision, decide which side of the trade you believe gives you the highest probability of success. Do you prefer the short side of the market, long side, or do you want to be in the market at all? If you haven’t thought about it, review the overall indices themselves. For example, take a look at the S&P 500. Is it trending higher or lower? Has it recently broken through a key resistance or support level? Making these decisions ahead of time will help you decide which side of the trade you believe gives you the best opportunities.
No matter what your strategy or when you decide to enter, always remember to use protective stops and you’ll be around for the next trade. Capital preservation is always key!
Christian Tharp, CMT
Follow me on Twitter: @cmtstockcoach