Whole Foods Market, Inc. (NASDAQ: WFM)

Whole Foods Market, Inc. operates as a retailer of natural and organic foods. Its stores offer produce and floral, grocery, meat, seafood, bakery, prepared foods and catering, coffee, tea, beer, wine, cheese, nutritional supplements, vitamins, and body care products, as well as lifestyle products including books, pet products, and household products. As of July 30, 2014, the company operated 388 stores in the United States, Canada, and the United Kingdom. Whole Foods Market, Inc. was founded in 1978 and is headquartered in Austin, Texas.

Take a look at the 1-year chart of Whole Foods (Nasdaq: WFM) below with the added notations:

1-year chart of Whole Foods (Nasdaq: WFM)

WFM has had a rough go of it for most of the year. Since the low in July, the stock appears to have formed a double bottom (green) price pattern. The pattern is as simple as it sounds: Bottoming, rallying up to a point, selling back off to a similar bottom, and then rallying back up again.

As with any price pattern, a confirmation of the pattern is needed. WFM would confirm the pattern by breaking up through the $40 resistance (blue) that has been created by the double bottom pattern.

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The Tale of the Tape: WFM has formed a double bottom price pattern. A long trade could be entered on a break above the $40 resistance with a stop placed under that level. Traders that are bearish on the stock could short the stock at $40.

Before making any trading decision, decide which side of the trade you believe gives you the highest probability of success. Do you prefer the short side of the market, long side, or do you want to be in the market at all? If you haven’t thought about it, review the overall indices themselves. For example, take a look at the S&P 500. Is it trending higher or lower? Has it recently broken through a key resistance or support level? Making these decisions ahead of time will help you decide which side of the trade you believe gives you the best opportunities.

No matter what your strategy or when you decide to enter, always remember to use protective stops and you’ll be around for the next trade. Capital preservation is always key!

Good luck!

Christian Tharp, CMT

Follow me on Twitter: @cmtstockcoach