Molson Coors Brewing Company manufactures and sells beer and other beverage products. The company sells its products in Canada under the Coors Light, Molson Canadian, Molson Export, Molson Canadian 67, Molson Dry, Molson Canadian Cider, the Rickard’s family, Carling, Carling Black Label, Pilsner, Keystone Light, Creemore Springs, the Granville Island, and Coors Banquet brands. It also brews or distributes licensed products under the Heineken, Amstel Light, Murphy’s, Newcastle Brown Ale, Strongbow cider, Miller Lite, Miller Genuine Draft, Miller Chill, Milwaukee’s Best, and Milwaukee’s Best Dry brands. In addition, the company distributes the Corona, Coronita, Negra Modelo, and Pacifico brands, as well as Singha brand.
Take a look at the 1-year chart of Molson (NYSE: TAP) below with added notations:
TAP rallied from February into September before finally stalling at $77.50. The stock reached that $77.50 mark again several times in November only to pull back down. If TAP can retest the $75.50 level once more (purple) the stock may finally look to break through. A close above that resistance would also constitute a new 52-week high.
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The Tale of the Tape: TAP has a 52-week resistance at $77.50. The possible long position on the stock would be on a breakout above that level with a stop placed under it.
Before making any trading decision, decide which side of the trade you believe gives you the highest probability of success. Do you prefer the short side of the market, long side, or do you want to be in the market at all? If you haven’t thought about it, review the overall indices themselves. For example, take a look at the S&P 500. Is it trending higher or lower? Has it recently broken through a key resistance or support level? Making these decisions ahead of time will help you decide which side of the trade you believe gives you the best opportunities.
No matter what your strategy or when you decide to enter, always remember to use protective stops and you’ll be around for the next trade. Capital preservation is always key!
Christian Tharp, CMT
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