NeuStar, Inc. provides real-time information services and analytics worldwide. It develops unique solutions using proprietary, third-party and client data sets. The company serves marketing and security functions in the communications, financial services, media and advertising, retail and e-commerce, Internet, and technology industries. Neustar’s integrated marketing solution enhances clients’ ability to acquire and retain valuable customers across disparate platforms. It offers marketing services, including customer intelligence services that provide scientific, cloud-based solutions to identify, verify, and segment existing and potential customers in real-time for marketing solutions, and fraud and risk mitigation; activation services, which enable online display ad targeting of prospect audiences and customers; and campaign conversion analytics that enable clients to measure advertising effectiveness.
Take a look at the 1-year chart of Neustar (NYSE: NSR) with the added notations:
NSR has been trading mostly sideways over the last 10 months while repeatedly finding support at $24 (green) whenever that level has been approached. Now that the stock is there again, traders should be able to expect some sort of bounce. However, if the $24 support were to break, much lower prices should follow.
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The Tale of the Tape: NSR has a key level of support at $24. A trader could enter a long position at $24 with a stop placed under the level. If the stock were to break below the support a short position could be entered instead.
Before making any trading decision, decide which side of the trade you believe gives you the highest probability of success. Do you prefer the short side of the market, long side, or do you want to be in the market at all? If you haven’t thought about it, review the overall indices themselves. For example, take a look at the S&P 500. Is it trending higher or lower? Has it recently broken through a key resistance or support level? Making these decisions ahead of time will help you decide which side of the trade you believe gives you the best opportunities.
No matter what your strategy or when you decide to enter, always remember to use protective stops and you’ll be around for the next trade. Capital preservation is always key!
Christian Tharp, CMT
Follow me on Twitter: @cmtstockcoach