Sohu.com Inc. provides online media, search, gaming, community, and mobile services in the People’s Republic of China. The company’s brand advertising business offers advertisements on its Websites to companies to enhance brand awareness; and search and others business provides customers pay-for-click and online marketing services. Its online game business develops, operates, and licenses online games and Web games; mobile business offers short messaging services, mobile games and, ring back tones, and interactive voice response to mobile phone users; and others business offers Internet value-added services and licensed video content.
Take a look at the 1-year chart of Sohu (Nasdaq: SOHU) below with my added notations:
SOHU has formed a relatively clear up-channel chart pattern over the last 4 months. A channel is simply formed through the combination of a trend line support that runs parallel to a trend line resistance. When it comes to channels, remember that any (3) points can start the channel, but a 4th point or more confirms it. You can see that SOHU has several points of channel resistance (red) and support (green).
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The Tale of the Tape: SOHU has formed an up-channel. A long trade could be entered on a pullback down to the channel support, which currently sits near $52, or on a break through the channel resistance, which is currently sitting near $60. Short opportunities would be on rallies up to channel resistance or on a break of channel support.
Before making any trading decision, decide which side of the trade you believe gives you the highest probability of success. Do you prefer the short side of the market, long side, or do you want to be in the market at all? If you haven’t thought about it, review the overall indices themselves. For example, take a look at the S&P 500. Is it trending higher or lower? Has it recently broken through a key resistance or support level? Making these decisions ahead of time will help you decide which side of the trade you believe gives you the best opportunities.
No matter what your strategy or when you decide to enter, always remember to use protective stops and you’ll be around for the next trade. Capital preservation is always key!
Christian Tharp, CMT
Follow me on Twitter: @cmtstockcoach