SINA Corp (NASDAQ: SINA)

SINA Corporation, through its subsidiaries, operates as an online media company in the People’s Republic of China. It operates SINA.com, an online brand advertising portal that provides region-focused format and content, including multimedia news, sporting events news, automobile-related news, business news coverage and personal finance columns, entertainment news and events, technology updates, digital products reviews, luxury goods and services, collectibles, and video products, as well as an interactive platform for fashion-conscious users to share comments and ideas on health, cosmetics, and beauty topics. The company also offers SINA mobile, a mobile portal, which provides news information and entertainment content from SINA.com for mobile users in mobile browser and application format.

Take a look at the 1-year chart of Sina (Nasdaq: SINA) with the added notations:

1-year chart of Sina (Nasdaq: SINA)

Although it has taken some pauses along the way, SINA has been on an overall decline for the entire year. And during the last 3 months, the stock had also created an important level of support at $35 (red). Now that the stock has broken that support, lower prices should follow.

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The Tale of the Tape: SINA broke a key level of support at $35. A trader could enter a short position on any rallies up to or near $35 with a stop placed above the level. If the stock were to break back above the $35 level, a long position might be entered instead.

Before making any trading decision, decide which side of the trade you believe gives you the highest probability of success. Do you prefer the short side of the market, long side, or do you want to be in the market at all? If you haven’t thought about it, review the overall indices themselves. For example, take a look at the S&P 500. Is it trending higher or lower? Has it recently broken through a key resistance or support level? Making these decisions ahead of time will help you decide which side of the trade you believe gives you the best opportunities.

No matter what your strategy or when you decide to enter, always remember to use protective stops and you’ll be around for the next trade. Capital preservation is always key!

Good luck!

Christian Tharp, CMT

Follow me on Twitter: @cmtstockcoach