Cabela’s Incorporated, together with its subsidiaries, operates as a specialty retailer and direct marketer of hunting, fishing, camping, and related outdoor merchandise. The company operates through three segments: Retail, Direct, and Financial Services. The Retail segment sells products and services through its retail stores. The Direct segment sells products through its e-commerce Websites, such as Cabelas.com and Cabelas.ca, as well as direct mail catalogs. The Financial Services segment issues Cabela’s CLUB Visa credit card, a reward based credit card program; and certificates of deposits, as well as underwrites credit statistics.
Take a look at the 1-year chart of Cabela’s (NYSE: CAB) below with the added notations:
For the most part, CAB has been in a large, sideways move over the past 6 months. During that time, the $40 price level has become very important to the stock, especially as a support. You will notice on the chart above that on 3 separate occasions the price of $40 has given CAB a bounce. The one time it didn’t, the stock fell to $33.
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The Tale of the Tape: CAB has a key level at $40. A trader could enter a long position on a pullback to $40 with a stop placed under the level. However, if traders are bearish on the stock, a short trade could be made instead on a break of the $40 support.
Before making any trading decision, decide which side of the trade you believe gives you the highest probability of success. Do you prefer the short side of the market, long side, or do you want to be in the market at all? If you haven’t thought about it, review the overall indices themselves. For example, take a look at the S&P 500. Is it trending higher or lower? Has it recently broken through a key resistance or support level? Making these decisions ahead of time will help you decide which side of the trade you believe gives you the best opportunities.
No matter what your strategy or when you decide to enter, always remember to use protective stops and you’ll be around for the next trade. Capital preservation is always key!
Christian Tharp, CMT
Follow me on Twitter: @cmtstockcoach