Williams-Sonoma, Inc. operates as a multi-channel specialty retailer of various products for home. It operates through two segments, E-commerce and Retail. As of January 31, 2016, the company operated 618 stores comprising 571 stores in 43 states, Washington, D.C., and Puerto Rico; 27 stores in Canada; 19 stores in Australia; and 1 store in the United Kingdom, as well as 48 franchised stores and/or e-commerce Websites in various countries in the Middle East, the Philippines, and Mexico.
Take a look at the 1-year chart of Williams (NYSE: WSM) below with my added notations:
Over the past 4 months, WSM has slowly climbed higher. During that time the stock has also formed a nice trend line of support (green). Always remember that any (2) points can start a trend line, but it’s the 3rd test and beyond that confirm its importance. WSM’s trendline is very important. Yesterday, the stock broke that trendline, and should be moving lower overall, from here.
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The Tale of the Tape: WSM has broken below trend line support. A short position could be entered on a rally up to the trendline, which is currently near $57, with a stop placed above that level.
Before making any trading decision, decide which side of the trade you believe gives you the highest probability of success. Do you prefer the short side of the market, long side, or do you want to be in the market at all? If you haven’t thought about it, review the overall indices themselves. For example, take a look at the S&P 500. Is it trending higher or lower? Has it recently broken through a key resistance or support level? Making these decisions ahead of time will help you decide which side of the trade you believe gives you the best opportunities.
No matter what your strategy or when you decide to enter, always remember to use protective stops and you’ll be around for the next trade. Capital preservation is always key!
Christian Tharp, CMT
Follow me on Twitter: @cmtstockcoach