Wolverine World Wide Inc. (NYSE: WWW)

Wolverine World Wide, Inc. designs, manufactures, sources, markets, licenses, and distributes footwear, apparel, and accessories. The company operates through Lifestyle Group, Performance Group, and Heritage Group segments. It offers casual footwear and apparel; performance outdoor and athletic footwear and apparel; children’s footwear; industrial work shoes, boots, and apparel; and uniform shoes and boots.

Take a look at the 1-year chart of Wolverine (NYSE: WWW) below with added notations:


WWW had been declining rapidly into the end of 2015, but in January the stock began to rally, and then moved into a sideways trading range. While in that sideways move, the stock has formed a common pattern known as a rectangle. A minimum of (2) successful tests of the support and (2) successful tests of the resistance will give you the pattern.

The WWW rectangle pattern has formed a resistance at $20 (red), and a $16.50 support (green).  At some point the stock will have to break one of the two levels.


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The Tale of the Tape: WWW is trading within a rectangle pattern. The possible long positions on the stock would be either on a pullback to $16.50 or on a breakout above $20. The ideal short opportunity would be on a break below $16.50.

Before making any trading decision, decide which side of the trade you believe gives you the highest probability of success. Do you prefer the short side of the market, long side, or do you want to be in the market at all? If you haven’t thought about it, review the overall indices themselves. For example, take a look at the S&P 500. Is it trending higher or lower? Has it recently broken through a key resistance or support level? Making these decisions ahead of time will help you decide which side of the trade you believe gives you the best opportunities.

No matter what your strategy or when you decide to enter, always remember to use protective stops and you’ll be around for the next trade.  Capital preservation is always key!

Good luck!

Christian Tharp, CMT