Omnicom Group Inc. provides advertising, marketing, and corporate communications services. It offers a range of services in advertising, customer relationship management, public relations, and specialty communications areas. The company’s services include advertising, brand consultancy, content marketing, corporate social responsibility consulting, crisis communication, custom publishing, data analytics, database management, direct marketing, entertainment marketing, environmental design, experiential marketing, field marketing, financial/corporate business-to-business advertising, graphic arts/digital imaging, healthcare communications, and instore design services.
Take a look at the 1-year chart of Omnicom (NYSE: OMC) below with added notations:
OMC has been in an overall uptrend over the course of the past year. However, the stock has recently stalled, as OMC has repeatedly hit the same resistance at $85 (red). The stock is sitting just under that level now. A solid close above the $85 should lead to a significant leg higher for OMC.
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The Tale of the Tape: OMC has a 52-week resistance at $85. The possible long position on the stock would be on a breakout above that level with a stop placed under it.
Before making any trading decision, decide which side of the trade you believe gives you the highest probability of success. Do you prefer the short side of the market, long side, or do you want to be in the market at all? If you haven’t thought about it, review the overall indices themselves. For example, take a look at the S&P 500. Is it trending higher or lower? Has it recently broken through a key resistance or support level? Making these decisions ahead of time will help you decide which side of the trade you believe gives you the best opportunities.
No matter what your strategy or when you decide to enter, always remember to use protective stops and you’ll be around for the next trade. Capital preservation is always key!
Christian Tharp, CMT
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