Dick’s Sporting Goods, Inc. operates as a sporting goods retailer primarily in the eastern United States. It provides hardlines, including sporting goods equipment, fitness equipment, golf equipment, and hunting and fishing gear products; apparel; and footwear products and accessories. The company also owns and operates Golf Galaxy, Field & Stream, Chelsea Collective, and True Runner specialty concept stores; and e-commerce Websites, such as DICKS.com, golfgalaxy.com, fieldandstreamshop.com, and caliastudio.com.
Take a look at the 1-year chart of Dick’s (NYSE: DKS) below with my added notations:
Over the past 6 months, DKS has been trending steadily lower, while also forming a clear trend line of support (red). Always remember that any (2) points can start a trend line, but it’s the 3rd test and beyond that confirm its relevance. A pullback to that line will provide trading opportunities, one way or another.
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The Tale of the Tape: DKS has a trend line support to monitor. A long position could be entered on a pullback to the trendline, with a stop placed below the level of entry. A short
position could be entered if DKS were to break below its trendline.
Before making any trading decision, decide which side of the trade you believe gives you the highest probability of success. Do you prefer the short side of the market, long side, or do you want to be in the market at all? If you haven’t thought about it, review the overall indices themselves. For example, take a look at the S&P 500. Is it trending higher or lower? Has it recently broken through a key resistance or support level? Making these decisions ahead of time will help you decide which side of the trade you believe gives you the best opportunities.
No matter what your strategy or when you decide to enter, always remember to use protective stops and you’ll be around for the next trade. Capital preservation is always key!
Christian Tharp, CMT
Follow me on Twitter: @cmtstockcoach