The Trade Desk, Inc., a technology company, operates a self-service cloud-based platform that enables advertising buyers to create, manage, and optimize data-driven digital advertising campaigns using their own teams in the United States and internationally.
Take a look at the 1-year chart of Desk (NASDAQ: TTD) below with added notations:
TTD has been trading sideways for about 2 months, while forming a common chart pattern known as a rectangle. A minimum of (2) successful tests of the support and (2) successful tests of the resistance will give you the pattern. The TTD rectangle pattern had formed a $57.50 resistance (red) and a $47.50 support (green). A break above $57.50 would also be a 52-week high breakout.
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The Tale of the Tape: TTD is trading within a rectangle pattern. The possible long positions on the stock would be on a pullback to $47.50, or a break above $57.50, with a stop placed under that level. A short position could be entered on a break back below $47.50.
Before making any trading decision, decide which side of the trade you believe gives you the highest probability of success. Do you prefer the short side of the market, long side, or do you want to be in the market at all? If you haven’t thought about it, review the overall indices themselves. For example, take a look at the S&P 500. Is it trending higher or lower? Has it recently broken through a key resistance or support level? Making these decisions ahead of time will help you decide which side of the trade you believe gives you the best opportunities.
No matter what your strategy or when you decide to enter, always remember to use protective stops and you’ll be around for the next trade. Capital preservation is always key!
Christian Tharp, CMT