Lululemon Athletica Inc. (LULU) designs, distributes, and markets athletic apparel and accessories for women, men, and girls. The company has been experiencing a boost in ecommerce sales as customers continue purchasing from home. The company is also expanding into…
home-fitness with its recent purchase of home fitness company Mirror.
Mirror has an interactive workout platform that features live fitness classes and on-demand workouts. LULU expects to add its own classes to the platform. As gyms remain closed, this addition should help LULU weather the pandemic.
LULU, unlike other retail companies, doesn’t partner with physical storefronts, so it wasn’t as exposed to the physical store closings during the lockdown. LULU also generates a lot of its revenue online, which should lead to continued growth for the company during COVID and after. Their estimated sales growth for next year is 25%.
The Tale of the Tape
Take a look at the 1-year chart of Lululemon below with the added notations…
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